The Premier League has launched the No Room for Racism campaign as part of its continued commitment to help tackling discrimination in football.
The campaign kicked off on Saturday at Craven Cottage for Fulham’s clash with reigning champions Manchester City, which will run from Saturday 30 March to Monday 8 April, carrying a clear message that racism is not acceptable in the top flight or indeed the wider game.
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The Premier League has launched the No Room for Racism campaign to help tackle discrimination in football
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Manchester City’s Raheem Sterling features in the promotional video
No Room for Racism and Kick It Out branding will feature across grounds for the next two rounds of fixtures.
Premier League skippers will also wear Kick It Out captain’s armbands at all matches in recognition of the contribution made by the organisation in tackling discrimination in football over the last quarter of a century.
A nationwide advertising campaign across digital and social channels accompanies the scheme, featuring some of the Premier League’s best players and managers, including Raheem Sterling and Virgil van Dijk.
Premier League interim chief executive, Richard Masters, said:Â “It is evident there is still a minority of people who think discriminatory behaviour is acceptable, but the No Room for Racism campaign makes it clear that it will not be accepted by the Premier League and our clubs.
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Liverpool power house Virgil van Dijk also puts his feelings across in the video
“We know how passionate football fans are, but this should never lead to any form of prejudice.
“We want everybody to be positive and respectful, create a welcoming atmosphere and show that football is everyone’s game.”
The campaign was devised following a meeting between the Premier League and its member clubs where there was a consensus view that more needs to be done to promote inclusion and diversity in football.
Premier League clubs have also committed to improving career pathways and opportunities to encourage more people from different backgrounds to take up coaching, refereeing and administrative roles in the sport.
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“We are also aware that much more needs to be done, and the Premier League is committed to further promoting inclusion and diversity throughout our competition and beyond.”
If you witness racist behaviour at a match or around a stadium, please report it to the police or a steward.
You can also report racism by using the Kick It Out reporting app or website via this link
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